• Shehui hua meiti yu gongyi: NGO2.0 peixun jiaocai (Social Media for Social Good: NGO2.0 Workshop Pedagogy). Beijing: The Chinese Academy of Social Sciences Publishing House, 2015. Forthcoming.
• Brand New China: Advertising, Media, and Commercial Culture. Cambridge, Mass.: Harvard University Press, 2008. Paperback edition in 2010. Arabic edition, Beirut: Arab Scientific Publishers. 2009; Japanese edition, Iwanami: Tokyo, Japan, 2011; Chinese edition, Beijing: Peking University Press, 2012.
• High Culture Fever: Politics, Aesthetics, and Ideology in Deng's China. Berkeley: University of California Press, 1996.
• The Story of Stone: Intertextuality, Ancient Chinese Stone Lore, and the Stone Symbolism of "Dream of the Red Chamber," "Water Margin," and “Journey to the West." Durham and London: Duke University Press, 1992. [Second printing, 2000]
• “Reconsidering the Visualizing Cultures Controversy,” a special issue co-edited with Winnie Wong, Positions: Asia Cultures Critique. Volume 23, Issue 1 (forthcoming, spring 2015).
• Locating China: Space, Place, and Popular Culture. London and New York: Routledge, 2005. Paperback edition, 2006
• Cinema and Desire: Feminist Marxism and the Cultural Politics in the Work of Dai Jinhua. Co-edited with Tani Barlow. New York & London: Verso. 2002.
• “Chinese Popular Culture and the State,” a special issue for Positions: East Asia Cultures Critique, 9:1 (spring 2001). [Nominated for the 2001 MLA Council of Editors of Learned Journals Award for the category of the Best Special Issue]
• China's Avant-Garde Fiction: An Anthology. Durham and London: Duke University Press, 1998. [Second Printing, 2004].
Refereed Articles in Peer-Reviewed Journals
- "Unpacking a Controversy: National Histories, Visual Cultures, and Digital Dissent," (with Winnie Won Yin Wong) Positions: Asia Critique, 23:1, Feb 2015.
- "Reframing the Visualizing Cultures Controversy: Let's Talk About the Digital Medium," Positions: Asia Critique, 23:1, Feb 2015.
- "TV, Digital, and Social: A Debate," Media Industries Journal 1.3 (2015)
- "NGO2.0 and Social Media Praxis: Activist as Researcher," a special issue on “ICT in Rural China, ed., Elisa Oreglia, Chinese Journal of Communication, 8:1. January 2015.
- “Unpacking a Controversy: National Histories, Visual Cultures, Digital Dissent” in “Reconsidering Visualizing Cultures Controversy,” with Winnie Wong, a special issue, eds., Winnie Wong and Jing Wang, Positions: Asia Critique, 23:1. February 2015.
- “Reframing the Visualizing Cultures Controversy: Let’s Talk about the Digital Medium” in “Reconsidering Visualizing Cultures Controversy, ” a special issue, eds., Winnie Wong and Jing Wang, Positions: Asia Critique, 23:1. February 2015. Forthcoming.
- “TV, Digital, and Social TV: A Reflection,” Media Industries. 1:3. December 2014.
- “New Media Technology and New Business Models: Speculations on ‘Post-Advertising’ Paradigms” in “The Globalisation of Advertising in Asia: The Impact on Media,” a special issue for Media International Australia, 133 (November 2009). 110-119.
- “The Language of Chopsticks,” Journal of Advertising Research. 48: 4 (December 2008). 481-483.
- “Bourgeois Bohemians in China? Neo-Tribes and the Urban Imaginary,’ China Quarterly, 183 (September, 2005). 532-548.
- “Youth Culture, Music, and Cell Phone Branding in China,” Global Media and Communication, 1: 2 (2005). 185-201.
- “The Global Reach of a New Discourse: How Far Can `Creative Industries’ Travel?” International Journal of Cultural Studies, 7: 1 (2004). 9-19.
- “Framing Chinese Advertising: Some Industry Perspectives on the Production of Culture,” Continuum: Journal of Media and Cultural Studies. 17: 3 (2003). 247-260.
- “A Critical Introduction: The Chinese `Popular’ - Agendas and Methodologies,” in Jing Wang ed., The State Question and Chinese Popular Culture, a special issue in positions: east asia cultures critique, 9:1 (Spring, 2001). 1-27.
- "`Culture’ as Leisure and `Culture’ as Capital," in Jing Wang ed., The State Question and Chinese Popular Culture, Positions: East Asia Cultures Critique, 9:1 (Spring, 2001). 69-104. Chinese translation appears in Quanqiu hua yu `Zhongguo xing’ (Globalization and “Chineseness”). Ed., Song Geng. Hong Kong University Press, 2006. 19-50.
- "The State Question in Chinese Popular Cultural Studies," Inter-Asia Cultural Studies : Movementsl (Routledge), No. 4 (2001). 35-52.
- ““Who Am I? : Questions of Voluntarism in the Paradigm of Socialist Alienation,” Positions: East Asia Cultures Critique, 3:2 (Fall 1995). 448-480.
- "Romancing the Subject: The Utopian Moments in the Chinese Aesthetics of the 1980s," Social Discourse, 6: 1-2 (Winter-Spring, 1994). 115-140.
- "The Mirage of `Chinese Postmodernism': Ge Fei, Self-Positioning, and the Avant-garde Showcase," Positions: East Asia Cultures Critique, l: 2 (Fall, 1993). 349-388.
- "He shang and the Paradoxes of Chinese Enlightenment", Bulletin of Concerned Asian Scholars, 23: 3 (July-Sept. 1991). 23-32.
- "The Poetics of Chinese Narrative: An Analysis of Andrew Plaks' Archetype and Allegory in the `Dream of the Red Chamber', Comparative Literature Studies, 26: 3 (Dec. 1989). 252-270.
- "The Rise of Children's Poetry in Contemporary Taiwan," Modern Chinese Literature, 3:l & 2 (Spring/Fall 1987). 57-70.
Chapters in Books
- “Culture as Leisure and Culture as Capital,” Chinese Media, Routledge, 2013, Vol 2. 269-298. Reprint.
- “The Global Reach of a New Discourse: How Far Can ‘Creative Industries’ Travel?” Chinese Media, Routledge, 2013, Vol 4, 328–338. Reprint.
- “New Media Technology and New Business Models: Speculations on ‘Post-advertising’ Paradigms,” Routledge Major Work: Advertising, Volume I: Histories, Transitions, Institutions, and Practices, ed., Iain MacRury, London: Taylor & Francis, 2012. 110-119. Reprint.
- Qingnian Yinyue yingxiao (Youth Music Marketing) in Tao Dongfeng ed., 2011 Wenhua yanjiu niandu baogao (The 2011 Yearbook of Cultural Studies), Beijing: Social Science Research Materials Publishers, 2012.
- “Beyond the Beijing Olympics and the Shanghai Expo” Brand New China, Japanese edition. Iwanami: Tokyo, Japan, 2011.
- “Youth Culture, Music and Cell Phone Branding in China,” in Popular Music, ed., Chris Rojek, in the Benchmarks in Culture and Society Series, Sage Publications, 2011. 185-201. Reprint.
- “Xiuxian wenhua yu wenhua ziben” (Leisure Culture and Cultural Captial), Quanqiu hua yu `Zhongguo xing’ (Globalization and “Chineseness”). Ed., Song Geng. Hong Kong University Press, 2006. 19-50.
- “The Politics and Production of Scales in China: How Does Geography Matter to Studies of Local, Popular Culture?” in Jing Wang ed., Locating China: Space, Place, and Popular Culture in China in Transition Book Series, London and New York: Routledge, 2005. 1-30.
- “Modern and Contemporary Chinese Advertising,” Routledge Encyclopedia on Contemporary Chinese Culture, 2005. 504-506.
- “Who Am I? : Questions of Voluntarism in the Paradigm of Socialist Alienation,” New Asian Marxisms, ed. Tani E. Barlow. London and Durham: Duke University Press. 2002. 385-416.
- "Introduction," Cinema and Desire. Ed. Jing Wang and Tani Barlow. London and New York: Verso. 2002. 1-11.
- "Pornography in Premodern China," Censorship: A World Encyclopedia. Ed. Derek Jones. London and Chicaog: Fitzroy Dearborn Publishers, 2001.
- “Zhongguo dazhong wenhua yanjiu zhong de guojia wenti” (The State Question in Chinese Popular Cultural Studies) (unabridged), Taiwan: A Radical Quarterly in Social Studies (Taiwan shehui yanjiu jikan), 38, March 2000.
- "Dazhong wenhua yu su wenhua: yige kuaxueke de yanjiu jihua” (Mass Culture and Popular Culture: An Interdisciplinary Project), Sixiang wenzong (Collection of Intellectual Thoughts), August, 1999.
- "Introduction," Chinese Avant-Garde Fiction: An Anthology. Duke University Press, 1998. 1-13.
- "Taiwan ‘Hsiang-t'u’ Literature: Perspectives in the Evolution of a Literary Movement," Chinese Fiction from Taiwan. Ed., Jeannette L. Faurot. Bloomington: Indiana University Press, 1980. 43-70.
- “Zhongguo qingnian yinyue yingxiao de wenhuaxue jiexi” (A Cultural Analysis of Music Marketing for Chinese Youth: Ethnographical Perspectives,” International Journalism (Guojin xinwen jie), 2011, No. 4. 37-43.
- ‘Brand New China’: On Cross-sector Collaboration,” Modern Advertising (xiandai guanggao), No. 12 (December), 2010.
- “Guojia sanyi” (Three Treatises on the State), Dushu (Reading), 4 (April, 2000)
- "Dazhong wenhuaxue de yicheng" (On the Agendas of Popular Cultural Studies), Dushu (Reading), 10 (October, 1999)
- "Benwei wenhua qingjie yu da yuejin xintai" (The Cultural Complex of Sinfication and Great Leap Forward), Jintian (Today) 2 (1991).
- "Review on Dialectic of the Chinese Revolution, by Ci Jiwei. Chinese Literature, Essays, Articles, and Reviews, 21 (1997).
- "Review on Enchantment and Disenchantment: Love and Illusion in Chinese Literature, by Li Wai-yee. China Review International, 1: 2 (Fall, 1994).
- "Review on The Drowning of An Old Cat and Other Stories by Hwang Chun-ming (translated from the Chinese by Howard Goldblatt), Chinese Literature: Essays, Articles and Reviews, 4: 2 (July 1982).
Other Mediums & Non-Academic Publications
- “Trigger a Snowball: Social Media and Chinese NGOs,” People’s Daily (Overseas Edition), Cover Story, http://europe.chinadaily.com.cn/epaper/2012-05/11/content_15268257.htm, May 11, 2012.
- “NGO 2.0: An Experiment with Web 2.0,” December 7, 2009. China Brief published by the American Chamber of Commerce. http://www.amchamchina.org/article/index/5366.
- www.candywei.org, with Richard Kunst and Andre Grewe, a multi-media website for the art, writings, and life of Candy R. Wei. Launched in August 15, 2006.
- "Chinese-American Crosscurrents," a digital sound disc, produced by the National Humanities Center, Program no. 667. July 1993.
- "Chinese Popular Culture Studies, A Luce Project, 1997-2001," The Faculty Forum (Duke University Publication), guest- edited issue, September 1998.