Creative Communities Initiative
The phenomenal growth of online communities, new forms of leisure, social networking, and collaborative creativity in recent years has been facilitated in part by digital tools, but equally through social dynamics that build trust, rapport, and shared commitments. CCI operates as a team of ethnographers who use participant-observation fieldwork to examine the workings of these communities.
What forms do successful communities take? What is the interplay between technological tools and collaborative creativity? How do such communities emerge, take shape, and evolve? We believe ethnography will illuminate the meaning and values of these communities in ways that mining data through algorithms alone cannot. Culture, politics and business are clearly changing as online communities become centers of production and political participation in their own right, challenging the power structures of traditional corporations and governmental institutions.